A new face for Dog & Hat, plus a Shopify glow-up for speciality coffee lovers

Dog & Hat are a speciality coffee subscription, delivering coffee enthusiasts new coffees each month from the UK's finest independent roasters.

The brand needed a complete facelift to bring them into the modern era, along with a new web experience that showcased their extensive subscription offering in a simpler way that would draw in new customers and reward existing ones.

The brand name is distinctive, yet disconnected to coffee, so we opted to create a new coffee loving mascot that connected their product back with their name. With a devoted community of subscribers, we tweaked the name by adding 'Coffee Club' to fully verbalise the community aspect that the company already had.

A new type system and colour palette informed by flavour profiles was developed, along with merchandise, packaging and a printed magazine (Dialled-In) showcasing their rolling roster of coffee roasters that goes out with every monthly order.